Human Resources:

• Webmaster
• Programmers
• Graphic designers
• Technicians

Include:
Reference to site size and complexity, and relate this to staffing and the skills required. DIY sites may be included.

Outside contractors
legal advice (where applicable)

A reference to:-

Domain name(s)

• Authoring software
• Graphics / animation software

Include link checking applications.

Answers should include reference to:

Purpose of the site - may include

• Information
• Marketing products / services
• Educate
• Entertain

Intended audience
Content of the home page
The content of all categories / sections

Include a list of all links to internal / external sites and resources. The method(s) of identifying the intended audience will be stated.

The method(s) of refining content will be discussed or stated.

A chart drawn by hand or using a computer. The chart will show:

how the site is organised and grouped ie.

• hierarchical
• by subject
• by function etc.

where the pages are, and will include arrows to represent the route users would use to navigate their way around the site.

R eferences to internal links and external links to other sites.

Description to include:

Text –
Use the minimum number of words to form a link
Suitable words ie. Back, Home etc.
Careful positioning, use of size and colour.
Importance of consistency of presentation and function.

Graphics –
Suitability of graphics image used
Need for consistency in use of image and function.
Use of ALT tags for images

Identify benefits of using both text and image for a link to give user a choice. Graphic size, and the page load speed should be discussed.

Setting a theme

Should include the importance of continuity of presentation.

The home page

• Need for fast load.
• Need for "impact"
• Need for simple navigation
  

Second level pages
Minimal "branding" to make space for content

Navigation

• Consistency of approach / function
• Positioning of navigation facilities
• Hyperlinks (textual or image )
• Global navigation facilities on each page
• Standard navigation bar to provide contextual navigation
• Perhaps: repetition of navigation bars at top and bottom of page.
  

Technical recommendations

Minimal scrolling within a page
Use the web-safe colour set
Make hyperlink colours consistent
Be aware of user needs if colour blind or visually impaired.

The order of importance will vary according to the operational context of the selected site ie. its size, content, user group, complexity etc.

However, the answer given should reflect a thoughtful and reasoned approach to the rating of importance – the explanation of the reasons for the ordering being of primary importance.