| In relation to the business identified in Activity1
|
Answers will depend upon previous work. |
| 1. Internet based marketing |
All of the following should receive consideration within the answer:
1. Site design considerations
2. Potential for bespoke customer solutions
3. Simple searches possible for product / information
4. Email / direct marketing choices
5. Building mail lists
6. Web site ranking considerations
7. Use of business directory registration
8. Choices of META tag content
9. Registration with search engines
10. Tuning your ranking
Answers should include references to:
1. Legal considerations
(multi-national)
2. Host facilities |
| 3. Marketing information (e.g. website statistics) |
1. Reasons for using log files
2. Identification of how information is obtained
3. Consideration of what information needs to be kept
4. Identification of Host facilities for log file generation / access
5. At least two log viewing applications. |
| 6. Promotion tools. |
All ofof the following should receive consideration within the answer:
1. The nature of search engines
2. Explain search engine and directory differences
3. The importance of ranking
4. META tags and their uses
5. Importance of keywords
6. Importance of content
7. Purpose of a promotional tool
8. Manual registration
9. Registration techniques / frequency.
Some answers may include references to:
10. Registration professional services
11. Time delay in registering |