Applying your knowldge in business
Ontalink > Wizard on the Web > Applying your knowldge in business > Unit 4 - Activity 1

Unit Four - Activity 1
The SWOT analysis may include:

The report is presented in the form of a SWOT analysis ie. for each section there will be each of the four SWOT elements detailed.

Research techniques applied must be identified and some proof of evidence veracity should be offered ie.:
Current and potential customer base and how the Internet can be used to improve customer service

Client survey
Company market research
Sales figure breakdown

Information
e-commerce
Amusement
Interaction
Current and potential products / services

Current offering breakdown
List of potential products / services
Available budget

An estimate of cost implications of the new provision should be included.
Competitors

Past
Current – list
Up and coming

Current and future technical capabilities

 

 Expect a wide ranging discussion in general terms or
Specific examples directly related to the candidates’ situation / topic.
Legal issues to consider

DPA, Computer Misuse, copyright and other relevant Acts – applied to situation

e-commerce situations re. taking payment, security of data, information etc. Must be situation specific.
Identify three other kinds of organisations most likely to benefit from online trading. Expect a wide range of options – mark as valid only those that appear feasible or those provided with supporting rationale.
Describe the current trends in online shopping Trends – still changing
Expect – music, books, holidays, hotel rooms, computers / software / games, insurance, banking etc.
and the range of technology used. Expect – phones / text, e-mail, on-line, TV, voice mail.
Expect references to HTTPS, encryption, person recognition systems etc.