Named website
Outline of the business
Broader communications issues
Answer may include:
Image – street cred.
24/7/365 access
World access
B2C communication
C2B communication
B2B communication
C2C communication
Relatively inexpensive
Promotion of "self" and values

Vanity site – we’re great
Promotion – our products / services are great
Communication – please talk to us
Interaction – so, what do you think? Why?
e-commerce – buy this from us
Research – what should we sell
Teach – we did this and this happened…..

A clear identification of the target audience – market
segment(s) in question.

A clear, detailed description of the needs of the identified audience.

Competitor(s) will be identified and the nature and the relative strength of their competition will be discussed in detail.

Include an awareness of own strengths and weaknesses which will become apparent, as will a trading strategy.

A unique domain name with a suitable image and domain identifier i.e. .com, .co.uk is suggested.
A detailed account of how to register a domain name, that includes names of actual companies who would do this.

The costs to be expected for registration are given, supported by actual registration information from a suitable retailer. Terms and conditions are also included.

The names of at least two potential hosts are given.

A detailed account of how to organise hosting is given.

Supporting information is provided that identifies terms and conditions.

Include a qualified selection of the most suitable terms etc.

Documentary evidence of likely costs is provided. These include one-off, monthly / annual fees.

Identify the link between data traffic volume and increased costs.